Merle Balicao

Have A Sweetness Slice of our Success that came from the HEART

While it is true that actions matter more than dreams. MerNel's success story undeniably started with a dream, or more specifically with creativity born out of necessity: What to do with the leftovers (edible oil, sugar, margarine, flour etc.). Also the demise of her father, necessitated Merle Mendoza, founder of MerNel's to start a business using a measly sum of 800 pesos to procure a machine for baking to help her tide over the family and her 8 siblings. 

This she did while juggling multiple tasks as a baker and general worker at the Student Union - UP Los Banos, where she eventually met her husband, Mr. Nelson Balicao from Iloilo. With a growing family and 3 children to raise, the couple continued their baking endeavor, using the basement of a rented house in Grove, Los Banos, Laguna as their work area. They prayed then, if they got 3 orders every day, that would be a big help for a family struggling to survive. Then the orders grew by leaps and bounds. Thanks to Divine Providence, and a lot of help from friends, relatives, colleagues and later to loyal customers and through word of mouth, the bakeshop business flourished and became what is now popularly known as MerNel's. A business name coined after wife and husband, Merle and Nelson.

The outpouring of support emboldened the two to open their first branch at Lopez

Avenue,Bgy. Batong Malake, Los Baños,Laguna. And since then, MerNel's CakeShop has been there for 24 long years and counting, our clients cannot ask for more, so they say.  But God has His own perfect and appointed time.


A Winning Venture

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Who would have thought that one day an opportunity would knock on their very doorstep. This, after having erected a new and spacious commissary, they thought of finding ways to provide employment to the people of Los Baños and nearby towns, get them to share and be part  of the celebration and success that we hope soon can be enjoyed by every Filipino family. How is this possible? By opening its door to Franchising and letting MerNel's stores grow in  number.

We, at MerNel's, are  full of hope and  excitement to share with you every sweet slice of our  success, The most famous Chocolate Cake in town.

At present, we already have existing stores in all the towns of Laguna. We at  MerNel’s have lived by our core values which is "to treat every customer like they are the  only customer". This, aside from making sure that we will develop new products, new marketing campaigns that touch every Filipino family.

How does MerNel's attain its vision? The secret lies in the company's vision itself.: "To make MerNel's be nationally recognized and become part of every Filipino occasion and  celebration." This vision is our guiding compass in carrying out our LOVE that  represents the heart shaped cakes of MerNel's.

MerNel’s contributes in its humble way in Nation building by "Lifting the standards of the baking  industry by Offering new products and promotions". Moreso, MerNel's keeps a sense of  giving utmost importance to each and everyone…. As we "Value our customers by keeping a keen eye on what they are looking for, as we

Expand our reach nationwide."